People like stories, to quote Tyrion Lannister in the last episode of Game of Thrones, which aired this week:
There’s nothing more powerful in the world than a good story.
We learn a lot from stories and this is how humans have shared information for generations. Stories can help structure a learning experience as they normally happen in a logical order and this helps information be presented in a way that is expected and so won’t confuse a learner.
It is great if you can involve the learner in the story and draw them so they become emotional or physically involved.