I don’t follow one model when designing a learning experience. There are elements of Deign Thinking and ADDIE which overlap at different stages of a project. I have recently been introduced to a new model, User Experience Design (UX), which could also help L&D.
Wikipedia’s definition of UX is:
is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and desirability provided in the interaction with a product.
It goes onto say:
Experience design is not driven by a single design discipline. Instead, it requires a cross-discipline perspective that considers multiple aspects of the brand/ business/ environment/ experience from product, packaging and retail environment to the clothing and attitude of employees
I think this is a get concept to adapt to learning design. Learning and development practitioners work in a variety of sectors and following one set model seems silly. What works for one business might not be appropriate in another, so it’s essential that we be open and flexible in our approach to design.