Imagine you’re trying to learn something new, a new hobby, a skill for work or even how to fix the tap in your kitchen! What’s the first thing you do? I would take a guess and say, you head to YouTube.
You’re not the only one, video has become the go-to place for learning and is transforming how we look for information.
The learning hub of the world
YouTube has evolved from a source of entertainment, into one of the world’s largest learning platforms. If you want to learn how to build a website or bake a cake, there’s millions of videos that will walk you through it step-by-step. YouTube is an indispensable resource for information and with more clips appearing every day, it doesn’t appear to be slowing down.
Why the demand for video is growing
Ultimately, it comes down to one thing: convenience. You can watch a video at any time, on any device. Being able to control the pace of information allows you to break the task down and rewind and rewatch if you’re unclear of something.
Video’s often feel more personal, they can create a sense of connection with the viewer, which builds trust and encourages people to keep coming back.
Video in corporate learning
Companies are recognising this shift in the way we search for information and understand that employees will look for video content to learn something new.
Academic studies also support this trend, there’s a number of studies indicating video improves learning and motivates the audience. Video allows learning and development teams to break down concepts in ways that written text often can’t. It’s now affordable, consistent and ensures everyone receives the same quality of information.
Video has reshaped how we learn, both at work and in our personal lives. One thing is for sure, as the demand for video continues to grow. It’s clear that it’s not just a trend, it’s a new way of learning.
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