What makes short‑form video effective? Length. It’s one of the first things we look at before hitting play. In this post, I break down why shorter videos work so well, and how keeping things tight and intentional helps your message land. Whether you’re teaching something new or sharing a quick insight, a focused, well‑paced video can make a bigger impact than you think.
Author Archives: Focus 'N Develop
The secret to creating great ‘how-to’ videos
You don’t need fancy gear to create powerful how-to videos—just your smartphone and a smart approach. In this post, I share three research-backed techniques that make your videos clearer, more engaging, and easier to learn from.
When video plans go off script
Creating video content rarely goes exactly as planned, and that’s perfectly fine. Flexibility is key to making great video with your smartphone. Discover how I adapted on the fly and used creative thinking to bring the story to life, even when unexpected challenges arose.
The evolution of video learning
Did you think using video in learning and development was new? Think again! It’s been shaping education for over 100 years. From film to YouTube, evolving technology has made video more accessible and impactful. However the way it enhances learning has remained the same.
Video in 2025
Video is changing fast, but not everything needs to.
In this post, I dive into the key takeaways from Wyzowl’s 11th annual Video Marketing Statistics report. I’ll look at what’s shifting, what’s staying the same.
The growing demand for video learning
The demand for video learning keeps growing.
In this post, I explore what’s driving the rise of video, and why it’s an essential tool for communication, engagement and accessibility. Whether you’re creating content for learners or teams, it’s clear: video is no longer a nice to have, it’s a must.
Focus 'n Develop 