What makes short‑form video effective? Length. It’s one of the first things we look at before hitting play. In this post, I break down why shorter videos work so well, and how keeping things tight and intentional helps your message land. Whether you’re teaching something new or sharing a quick insight, a focused, well‑paced video can make a bigger impact than you think.
Category Archives: Research & Practice
The secret to creating great ‘how-to’ videos
You don’t need fancy gear to create powerful how-to videos—just your smartphone and a smart approach. In this post, I share three research-backed techniques that make your videos clearer, more engaging, and easier to learn from.
The evolution of video learning
Did you think using video in learning and development was new? Think again! It’s been shaping education for over 100 years. From film to YouTube, evolving technology has made video more accessible and impactful. However the way it enhances learning has remained the same.
Video in 2025
Video is changing fast, but not everything needs to.
In this post, I dive into the key takeaways from Wyzowl’s 11th annual Video Marketing Statistics report. I’ll look at what’s shifting, what’s staying the same.
Why use video?
Video is one of the most powerful tools we have to connect, explain, and engage.
In this post, I share three key reasons why you should be using video more — whether you’re sharing ideas, training teams, or reaching customers.
Focus 'n Develop 