What makes short‑form video effective? Length. It’s one of the first things we look at before hitting play. In this post, I break down why shorter videos work so well, and how keeping things tight and intentional helps your message land. Whether you’re teaching something new or sharing a quick insight, a focused, well‑paced video can make a bigger impact than you think.
Tag Archives: Video Content Strategy
Video in 2025
Video is changing fast, but not everything needs to.
In this post, I dive into the key takeaways from Wyzowl’s 11th annual Video Marketing Statistics report. I’ll look at what’s shifting, what’s staying the same.
Why use video?
Video is one of the most powerful tools we have to connect, explain, and engage.
In this post, I share three key reasons why you should be using video more — whether you’re sharing ideas, training teams, or reaching customers.
Content over quality?
What’s the most important thing when creating video?
In this post, I explore if it’s the production values or content?
Focus 'n Develop 