What makes short‑form video effective? Length. It’s one of the first things we look at before hitting play. In this post, I break down why shorter videos work so well, and how keeping things tight and intentional helps your message land. Whether you’re teaching something new or sharing a quick insight, a focused, well‑paced video can make a bigger impact than you think.
Tag Archives: Video Creation
The secret to creating great ‘how-to’ videos
You don’t need fancy gear to create powerful how-to videos—just your smartphone and a smart approach. In this post, I share three research-backed techniques that make your videos clearer, more engaging, and easier to learn from.
When video plans go off script
Creating video content rarely goes exactly as planned, and that’s perfectly fine. Flexibility is key to making great video with your smartphone. Discover how I adapted on the fly and used creative thinking to bring the story to life, even when unexpected challenges arose.
Video in 2025
Video is changing fast, but not everything needs to.
In this post, I dive into the key takeaways from Wyzowl’s 11th annual Video Marketing Statistics report. I’ll look at what’s shifting, what’s staying the same.
Practice makes perfect
Video creation is a journey. You don’t need to be perfect, you just need to get started.
Skills develop, confidence grows, and your videos improve the more you practice. In this post, I share how experience shaped one simple explainer video: How to make a cup of tea. It’s a reminder that every take is progress, and every video is a chance to get better.
Why use video?
Video is one of the most powerful tools we have to connect, explain, and engage.
In this post, I share three key reasons why you should be using video more — whether you’re sharing ideas, training teams, or reaching customers.
Focus 'n Develop 