Video for Engagement & Communication

The secret to creating great ‘how-to’ videos

You don’t need fancy gear to create powerful how-to videos—just your smartphone and a smart approach. In this post, I share three research-backed techniques that make your videos clearer, more engaging, and easier to learn from.

The growing demand for video learning

The demand for video learning keeps growing.
In this post, I explore what’s driving the rise of video, and why it’s an essential tool for communication, engagement and accessibility. Whether you’re creating content for learners or teams, it’s clear: video is no longer a nice to have, it’s a must.

Learning new skills using video

It’s easy to teach yourself a new skill using YouTube.
In this post, Julie Atkinson shares how it’s helped her pursue a new hobby.

User-Generated Video Learning

Marketing teams have started using videos made by Influencers and organisations are finding these videos are heavily impacting buying decisions. Consider Chewbacca Mom, a lady who filmed herself in the car with a new electronic Chewbacca mask. Her absolute delight was the most watched Facebook Live video in 2016 and by the end of theContinueContinue reading “User-Generated Video Learning”