The secret to creating great ‘how-to’ videos

You don’t need fancy gear to create powerful how-to videos—just your smartphone and a smart approach. In this post, I share three research-backed techniques that make your videos clearer, more engaging, and easier to learn from.

Video in 2025

Video is changing fast, but not everything needs to.
In this post, I dive into the key takeaways from Wyzowl’s 11th annual Video Marketing Statistics report. I’ll look at what’s shifting, what’s staying the same.

The growing demand for video learning

The demand for video learning keeps growing.
In this post, I explore what’s driving the rise of video, and why it’s an essential tool for communication, engagement and accessibility. Whether you’re creating content for learners or teams, it’s clear: video is no longer a nice to have, it’s a must.

Why use video?

Video is one of the most powerful tools we have to connect, explain, and engage.
In this post, I share three key reasons why you should be using video more — whether you’re sharing ideas, training teams, or reaching customers.