What makes short‑form video effective? Length. It’s one of the first things we look at before hitting play. In this post, I break down why shorter videos work so well, and how keeping things tight and intentional helps your message land. Whether you’re teaching something new or sharing a quick insight, a focused, well‑paced video can make a bigger impact than you think.
Category Archives: Content Planning & Storytelling
Content over quality?
What’s the most important thing when creating video?
In this post, I explore if it’s the production values or content?
How video makes you feel?
Do you remember how a film was shot or do you remember the story and emotions you felt? This time last year 1917 was showing at cinemas across the UK and I went to see how a film was shot as it was made to look like it was one continuous take. I remember walkingContinueContinue reading “How video makes you feel?”
Visual language in learning
When you use visual language you don’t need to worry about your audiences first language. Everyone is visual literate. Wikipedia defines visual language as: A system of communication using visual elements. diagrams, maps, paintings, photographs and film/video all rely on visual communication and these can be used in learning to transmit a message which crosses languageContinueContinue reading “Visual language in learning”
Focus 'n Develop 