Why short videos win

What makes short‑form video effective? Length. It’s one of the first things we look at before hitting play. In this post, I break down why shorter videos work so well, and how keeping things tight and intentional helps your message land. Whether you’re teaching something new or sharing a quick insight, a focused, well‑paced video can make a bigger impact than you think.

Practice makes perfect

Video creation is a journey. You don’t need to be perfect, you just need to get started.
Skills develop, confidence grows, and your videos improve the more you practice. In this post, I share how experience shaped one simple explainer video: How to make a cup of tea. It’s a reminder that every take is progress, and every video is a chance to get better.