Storytelling – Focus 'n Develop

When video plans go off script

Creating video content rarely goes exactly as planned, and that’s perfectly fine. Flexibility is key to making great video with your smartphone. Discover how I adapted on the fly and used creative thinking to bring the story to life, even when unexpected challenges arose.

Practice makes perfect

Video creation is a journey. You don’t need to be perfect, you just need to get started.
Skills develop, confidence grows, and your videos improve the more you practice. In this post, I share how experience shaped one simple explainer video: How to make a cup of tea. It’s a reminder that every take is progress, and every video is a chance to get better.

Why use video?

Video is one of the most powerful tools we have to connect, explain, and engage.
In this post, I share three key reasons why you should be using video more — whether you’re sharing ideas, training teams, or reaching customers.

How video makes you feel?

Do you remember how a film was shot or do you remember the story and emotions you felt? This time last year 1917 was showing at cinemas across the UK and I went to see how a film was shot as it was made to look like it was one continuous take. I remember walkingContinueContinue reading “How video makes you feel?”

Visual language in learning

When you use visual language you don’t need to worry about your audiences first language. Everyone is visual literate. Wikipedia defines visual language as: A system of communication using visual elements. diagrams, maps, paintings, photographs and film/video all rely on visual communication and these can be used in learning to transmit a message which crosses languageContinueContinue reading “Visual language in learning”

User-Generated Video Learning

Marketing teams have started using videos made by Influencers and organisations are finding these videos are heavily impacting buying decisions. Consider Chewbacca Mom, a lady who filmed herself in the car with a new electronic Chewbacca mask. Her absolute delight was the most watched Facebook Live video in 2016 and by the end of theContinueContinue reading “User-Generated Video Learning”